Greek Perfumes & Cosmetics Industry
Useful Insights of the Perfumes, Toiletries and Cosmetics Industry
A flashback in Ancient Greece
The attention of the external beauty and the desire to differentiate oneself from the crowd has been a quest for centuries. In Ancient Greece, makeup and cosmetics of those times were a part of the everyday routine of both males and females. However, the perception of what was beautiful and appealing, as well as the beautifying procedures that were followed, do not coincide the perception and trends of today.
Specifically, in Ancient Greece, makeup was a practice only for the wealthy and socially prominent people. They tended to put on so much make up in order to achieve a flawless and smooth pale face. Cosmetics of those times were made of natural ingredients, such as olive oil, honey, soot, berries and milk. Perfume, made of flowers and natural aromatics was also a luxury for the wealthy ones, although certain perfumes were also used for medical and religious purposes.
Categorization of the Perfumes, Toiletries & Cosmetics Industry
As one of the most heterogeneous industries of the global market, the Perfumes, Toiletries and Cosmetics industry is characterized by wide product assortments, different distribution channel alternatives, vast variety of combinations of ingredients incorporated in the formulas, hundreds of packaging and labeling propositions and product lines able to satisfy every possible need and desire of individual consumers.
The industry can be divided into four major categories according to product usage:
- Body Care products, such a facial creams, shower gels, body lotions, shaving foams etc
- Hair Care products, such as shampoos, hair treatment masks, hair styling products etc
In terms of the distribution channels, they can be categorized as follows:
- Big Distribution Channels, such as super markets
- Selective Distribution Channels, such as cosmetics and perfumery stores
- Professionals (hairdressers, beauty and spa centers)
The lion's share of the market is served through the Big and the Selective Distribution Channels.
The Contemporary Perfumes, Toiletries & Cosmetics Market
The sophistication of contemporary consumers has led to the adaptation of a more careful buying decision process. The key drivers for the final purchase are price, quality and delivery of promised results. Consumers today have become very attentive of what goes on their skin and, usually, realize extensive research before making their final decision. Value for money is also a very important decision criterion, however only when it is accompanies by quality and product effectiveness.
Traditionally, the main target group for Perfumes, Toiletries and Cosmetics had been females. However, during the last decade, the continuously increasing interest of males for personal health care, appeal and anti-aging treatments, has set the basis for new product development, new line extensions and a brand new approach to the industry.
In Greece, Greek cosmetics exporting companies, as well as their international counterparts, successfully serve the needs of local consumers, with the Greek Perfume and Cosmetics Companies offering innovative, quality and effective products/solutions that, in many cases, cross borders to serve their international clientele.